The Golden Era of Chinese Tea Export, and WATA's Outstanding Performance
On the global trade stage, Chinese tea is embracing a golden era of development, demonstrating vigorous vitality. In the first three quarters of 2025, China's tea export data was remarkably impressive: the export volume and export value increased by 14.5% and 9.1% year-on-year respectively, with its presence covering over 120 countries and regions worldwide. It has become a highly acclaimed Oriental beverage in the international market.
Amid this wave of tea export, WATA Tea stands out like a bright star, emerging as an industry benchmark. In the first three quarters of 2025, WATA Tea's export value grew by 28% year-on-year, far exceeding the industry average growth rate. This achievement not only highlights WATA Tea's strong competitiveness in the international market but also underscores its pivotal role in driving the high-quality export of Chinese tea. With its unwavering commitment to quality, relentless pursuit of technological innovation, and active promotion of tea culture, WATA Tea is writing a glorious chapter for itself in the global market, providing an excellent model and reference for the export of Chinese tea.
Precise Layout: Diverse Products Catering to Global Tastes
In the fierce competition of the global tea market, WATA Tea has accurately grasped the trend of differentiated category development with its keen market insight, and carefully built a diversified product matrix to meet the diverse taste needs of global consumers.
Green Tea: The Cornerstone of Stabilizing Traditional Markets
In WATA Tea's export landscape, green tea occupies a pivotal position and serves as the backbone for stabilizing traditional markets. WATA Tea has always adhered to a standardized production model, strictly following international standards in every link from tea planting and harvesting to processing and packaging, ensuring the stability and consistency of green tea quality. This dedication to quality has earned WATA Green Tea an excellent reputation and high loyalty in traditional markets such as North Africa and West Africa. Local consumers have long favored green tea, and WATA Green Tea perfectly meets their demand for daily beverages, becoming an indispensable part of their lives. In the first three quarters of 2025, the order volume of WATA Green Tea increased by over 20% year-on-year, continuing to lead the export categories and laying a solid foundation for WATA Tea's steady development in the international market.
White Tea and Black Tea: Opening the Door to High-End Markets
For white tea and black tea series, WATA Tea focuses on optimizing and innovating processing techniques. Targeting the taste preferences of consumers in different markets, WATA Tea's tea makers have repeatedly researched and adjusted, accurately controlling and improving key processing links such as the withering time and drying temperature of white tea, as well as the fermentation degree and roasting temperature of black tea. After careful improvement, the white tea has a more delicate downy aroma and a fresher, smoother taste, while the black tea has a rich fragrance, mellow and full taste, and layered flavors. These high-quality white tea and black tea products have successfully attracted the attention of high-end consumers in Europe, America, East Asia, and other regions, allowing WATA Tea to smoothly enter these high-end consumer markets. Relying on its outstanding quality and unique flavor, the export premium of WATA's high-end white tea and black tea products has increased by 15%, which not only brings higher economic benefits to the enterprise but also further enhances WATA Tea's reputation and influence in the international high-end tea market, successfully expanding its market reach.
Deeply Processed Products: Adapting to Diverse Consumption Scenarios
To better adapt to the increasingly diversified consumption scenarios in overseas markets, WATA Tea, relying on the R&D center jointly established with the Tea Research Institute of Fujian Agriculture and Forestry University, vigorously develops deeply processed products such as tea-based foods and ready-to-drink tea beverages. The R&D team has in-depth research on the eating habits and consumption trends of overseas consumers, skillfully integrating tea with various food ingredients to develop a series of unique tea-based foods, such as tea-scented biscuits, tea-flavored candies, and tea pastries. These products not only retain the natural aroma and nutritional components of tea but also feature convenience and deliciousness, which are deeply loved by overseas consumers. In terms of ready-to-drink tea beverages, WATA Tea has launched a variety of bottled and canned tea drinks to meet consumers' immediate demand for tea beverages in different scenarios. Currently, some of WATA's deeply processed products have successfully entered the supermarket channels in parts of Europe and America, occupying a place on the shelves of a wide range of commodities and opening up a new consumption field, thus blazing a new trail for the development of Chinese tea in overseas markets.
Dual-Drive Strategy: Building a Global Market Pattern
In the wave of globalization, WATA Tea, with its far-sighted strategic vision, has actively built a global layout of "stabilizing traditional markets and expanding emerging markets". Like a highly skilled helmsman, it sails steadily in the complex and ever-changing international market, forming a diversified risk-resistant market pattern and laying a solid foundation for the sustainable development of the enterprise.
Stabilizing Traditional Markets and Rooting in Core Markets
WATA Tea is well aware of the importance of traditional markets, regarding them as the foundation of the enterprise's development. Therefore, it has invested a great deal of energy and resources in stabilizing traditional markets. North African and West African countries such as Morocco and Algeria have long been important consumer markets for Chinese tea, where local consumers have a deep affection and high recognition for Chinese tea. With high-quality products and a sincere cooperative attitude, WATA Tea has reached long-term strategic cooperation agreements with local leading distributors. The two parties have closely collaborated in product promotion, market expansion, after-sales service, and other aspects, working together to meet the needs of local consumers. WATA Tea will promptly adjust the packaging, specifications, and taste of its products according to the feedback from local distributors to better adapt to market changes.
Benefiting from the favorable trend of simultaneous growth in volume and price in the African market in recent years, WATA Tea has achieved outstanding performance in the African market. In the first three quarters of 2025, WATA Tea's export value to Africa accounted for 65% of the company's total export value, becoming an important pillar of the company's export business. This achievement is not only due to WATA Tea's strict quality control of products and accurate grasp of market demand but also inseparable from the close cooperation with local partners. Through in-depth cooperation with local distributors, WATA Tea has successfully rooted in the African market, established a good brand image, and won the trust and love of local consumers.
Expanding Emerging Markets and Tapping Market Potential
While stabilizing traditional markets, WATA Tea also actively expands into emerging markets, continuously tapping potential market demand and seeking new growth points for the enterprise's development. Countries such as Russia and Australia have shown a rapid growth trend in tea consumption demand in recent years. WATA Tea has keenly captured this market opportunity, quickly adjusted its market strategy, and increased its efforts in expanding these emerging markets.
To enable more overseas consumers to understand and love Chinese tea, WATA Tea actively participates in overseas tea expos held in countries such as France and Italy. At these expos, WATA Tea carefully arranges exhibition booths to display various high-quality tea products, including traditional green tea, black tea, white tea, as well as innovative tea-based foods and ready-to-drink tea beverages. Professional tea artists perform traditional Chinese tea ceremonies on-site, brewing cups of fragrant tea soup for visitors, allowing them to personally experience the unique charm of Chinese tea culture. WATA Tea also actively communicates and cooperates with merchants from various countries participating in the expo, sharing experience in tea planting and processing, discussing market development trends, and seeking cooperation opportunities. By participating in overseas tea expos, WATA Tea has successfully attracted the attention of many overseas customers and signed cooperation agreements with several clients, opening the door for the company's products to enter emerging markets.
In the first three quarters of 2025, the export volume of WATA Tea in emerging markets increased by over 30% year-on-year. This significant growth fully demonstrates the remarkable results of WATA Tea in expanding emerging markets. To better integrate into the local market, WATA Tea also actively promotes the overseas localized operation strategy. In core markets such as Russia and Morocco, WATA Tea has established localized service teams. Team members have in-depth understanding of local cultural customs, consumption habits, and market demand, and can provide high-quality services to local customers in a timely and accurate manner. They will adjust product specifications and marketing strategies according to the needs of the local market, launching products that are more in line with the tastes and needs of local consumers. WATA Tea has simultaneously laid out cross-border e-commerce and offline experience centers, accurately reaching end consumers through a combination of online and offline methods. On cross-border e-commerce platforms, WATA Tea provides rich product information and a convenient shopping experience, allowing consumers to purchase their favorite tea products without leaving home. Offline experience centers provide consumers with a place to personally experience Chinese tea culture, where consumers can taste various teas, understand the tea-making process and cultural connotations, and enhance their recognition and favorability of the brand. Through these initiatives, WATA Tea has effectively increased the penetration rate of its brand in overseas markets and further consolidated its position in emerging markets.
Multi-Dimensional Empowerment: Forging Core Competitiveness in Overseas Expansion
WATA Tea's success in the international market is not accidental but the result of multi-dimensional collaborative empowerment and in-depth layout in policies, technology, culture, and other aspects. These key factors are intertwined, jointly forging WATA Tea's strong core competitiveness in overseas expansion and enabling it to stand out in the fierce international market competition, becoming an outstanding representative of Chinese tea export.
Policy Support: Reducing the Cost of Overseas Expansion
WATA Tea actively responds to the national policy call, making full use of policy dividends to pave the way for the enterprise's overseas expansion. In terms of tea garden construction, WATA Tea actively applies for international certified standard tea garden projects, and its planting bases have successfully obtained organic certification. This not only proves that WATA Tea strictly follows international organic agricultural standards in the tea planting process, ensuring the quality and safety of tea from the source but also wins higher recognition and trust for its products in the international market.
By leveraging the green channel for agricultural product exports, WATA Tea has greatly improved customs clearance efficiency, ensuring that tea can be transported to overseas markets in a timely and rapid manner, and avoiding losses and risks that may be caused by customs clearance delays. WATA Tea also enjoys policy support such as exhibition subsidies, which enables the enterprise to more actively participate in various international tea exhibitions, display the company's products and brand image, and expand overseas customer resources. Through these policy supports, WATA Tea has effectively reduced the cost of overseas expansion and provided strong support and guarantee for the enterprise's competition in the international market.
Technological Empowerment: Upgrading the Entire Industry Chain
Technology is the primary productive force, and WATA Tea deeply recognizes this. It has actively introduced technological forces into the entire industrial chain of tea production, realizing the transformation and upgrading from traditional tea production to modern and intelligent production.
In the planting phase, WATA Tea has introduced IoT monitoring equipment, which acts like intelligent guardians, monitoring key parameters such as soil, moisture, and light in real-time 24 hours a day. Through accurate monitoring and analysis of these data, tea farmers can timely adjust planting strategies, providing the most suitable growth environment for tea trees, ensuring the uniformity of fresh leaf quality, and guaranteeing high-quality tea from the source.
In the processing phase, WATA Tea's intelligent production lines are impressive. Advanced equipment such as color sorters and fully automatic packaging machines operate in an orderly manner, realizing standardized operations throughout the entire process of sorting, roasting, and packaging. Intelligent production not only greatly reduces human errors, improves production efficiency but also makes the quality of tea more stable and reliable. Currently, WATA Tea's annual processing and export capacity exceeds 10,000 tons, and this strong capacity provides a solid backing for its sustainable development in the international market.
The selection and blending technology is one of WATA Tea's core competencies. Selected tea undergoes "layer-by-layer tests" of sorting, color selection, and multiple refinements to remove impurities and retain the highest quality tea raw materials. Blending technology is a skill that combines art and science. By scientifically blending teas from different origins, varieties, and grades, WATA Tea can create a rich variety of tastes and flavors to meet the personalized needs of consumers in different markets. Whether it is Asian consumers who pursue a fresh and elegant taste or European and American consumers who prefer a rich and mellow taste, they can find their favorite choices among WATA Tea's products.
Culture as the Soul: Spreading Oriental Tea Charm
Tea is not only a beverage but also a carrier of culture. WATA Tea is well aware of the importance of tea culture in the process of tea export, and is actively committed to spreading China's long-standing tea culture to all parts of the world. With culture as a link, it narrows the distance with overseas consumers and realizes the two-way empowered export of products and culture.
WATA Tea actively participates in international tea culture exchange activities such as the "International Tea Day". At these events, WATA Tea sets up a stage to display Chinese tea culture. Professional tea artists, dressed in traditional costumes, demonstrate the intangible cultural heritage skills of tea picking and tea making on-site. Every move fully demonstrates the unique charm of Oriental tea culture. From picking fresh tea leaves to making fragrant tea through multiple processes such as withering, rolling, fermentation, and roasting, every link attracts the attention of overseas consumers, allowing them to personally experience the profoundness and long history of Chinese tea culture. WATA Tea also invites overseas customers to participate in tea culture experience activities, allowing them to make and taste tea with their own hands, and feel the warmth and tolerance of Chinese traditional culture in the fragrant tea.
To further expand the communication channels of tea culture, WATA Tea has invited overseas Chinese representatives to serve as "Overseas Tea Charm Promoters". Overseas Chinese have lived abroad for many years and have an in-depth understanding of local culture and markets. With their own resources and influence, they integrate Chinese tea culture into local life scenarios and spread it in a way that is closer to local consumers. By holding tea culture lectures, tasting sessions, and other activities, they introduce to overseas consumers the types, characteristics, brewing methods of Chinese tea, and the cultural connotations behind it. With the help of overseas Chinese resources, WATA Tea has successfully spread tea culture to a wider range of areas and enhanced the international recognition and reputation of the brand. Today, WATA Tea's brands such as "Bamin Fairy" and "Jinfu Famous Tea" not only represent high-quality tea products in the overseas market but also have become a bright business card of Chinese tea culture.
Quality as the Foundation: Diverse Products and a Solid Foundation
Rich Categories to Meet Global Demands
WATA Tea has always adhered to quality as the core and is committed to providing rich and diverse high-quality tea products for global consumers. The company has carefully created 6 major tea categories including green tea, black tea, and oolong tea, covering more than 80 products. Each product embodies WATA Tea's dedication to quality and the inheritance and innovation of traditional tea-making techniques. These rich tea products are like a treasure trove of tea, meeting the diverse needs of consumers around the world. Whether it is green tea lovers who pursue a fresh and refreshing taste, black tea enthusiasts who are fond of a rich and mellow flavor, or oolong tea fans who appreciate a strong and long-lasting aroma, they can find their favorite choices in WATA Tea's product matrix.
In the field of standardized green tea, WATA Tea, with its exquisite craftsmanship and strict quality control, has made it a powerful tool for deeply cultivating traditional markets in North Africa and West Africa. Consumers in these regions have a large demand for green tea and have high requirements for quality. With its stable quality, fresh taste, and affordable price, WATA Green Tea is deeply loved by local consumers and has become an indispensable beverage in their daily lives.
The characteristic white tea and black tea series are powerful weapons for WATA Tea to enter the high-end markets in Europe, America, and East Asia. Consumers in these regions pay attention to the quality of life and have more demanding requirements for the quality and taste of tea. WATA White Tea, with its downy aroma and honey-like charm, and fresh and mellow taste, is like a fresh and elegant fairy, exuding a unique charm; WATA Black Tea, with its rich fragrance and mellow taste, is like a mature and stable gentleman, showing an attractive charm. These high-quality white tea and black tea products have successfully attracted the attention of high-end consumers, allowing WATA Tea to gain a firm foothold in the high-end market.
WATA Tea has also actively expanded into the field of deeply processed products such as tea-based foods and ready-to-drink tea beverages. With the acceleration of the modern pace of life, consumers' demand for convenient and healthy beverages and foods is increasing. WATA Tea has keenly captured this market trend and developed a series of unique tea-based foods and ready-to-drink tea beverages. Tea-scented biscuits emit a faint tea aroma, with a crispy taste that leaves a lasting impression; ready-to-drink tea beverages are easy to carry, allowing consumers to enjoy the comfort of tea aroma anytime and anywhere. These deeply processed products not only enrich WATA Tea's product system but also provide consumers with more diversified choices, further enhancing WATA Tea's competitiveness in the international market.
It is worth mentioning that blending technology is one of WATA Tea's core competencies. WATA Tea's blenders are like highly skilled artists. With rich experience and in-depth understanding of tea characteristics, they scientifically blend teas from different origins, varieties, and grades. Through skillful blending, they can create a rich variety of tastes and flavors to meet the personalized needs of consumers in different markets. This unique blending technology has enabled WATA Tea to stand out among many tea brands and become the quality choice in the minds of consumers.
Green Pest Control to Ensure Reliable Quality
WATA Tea is well aware that quality is the lifeline of the enterprise. Therefore, in terms of quality control, it has always adhered to high standards and strict requirements, building a complete quality assurance system from the source to the end.
WATA Tea has 6 raw material 备案 bases (recorded raw material bases) with a total area of over 35,000 mu (approximately 2,333 hectares). These bases are like bright pearls inlaid on the vast land, providing high-quality raw materials for WATA Tea. In the planting process, WATA Tea adopts a green pest control model of "insect-killing yellow boards + biological pesticides + ecological agronomy". Insect-killing yellow boards are like small golden guardians, attracting pests by using their phototaxis to reduce the damage of pests to tea trees; biological pesticides use beneficial organisms in nature or their metabolites to control pests and diseases, featuring low toxicity, low residue, and environmental friendliness; ecological agronomy focuses on the ecological balance of tea gardens, creating a good growth environment for tea trees through reasonable planting layout, soil improvement, water management, and other measures. This green pest control model not only effectively reduces the use of chemical pesticides, ensures the quality and safety of tea but also protects the ecological environment of tea gardens, realizing sustainable development.
To ensure that every piece of fresh tea leaf meets high-quality standards, WATA Tea is also equipped with rapid pesticide residue detection equipment. Staff will conduct strict testing on the picked fresh tea leaves. Once pesticide residues exceed the standard, they will be dealt with immediately, and unqualified fresh tea leaves will be resolutely prevented from entering the production process. For many years, the qualification rate of pesticide residue detection for WATA Tea's fresh tea leaves has always remained at 100%. Behind this achievement is WATA Tea's adherence to quality and responsibility to consumers.
WATA Tea has also built a germplasm resource nursery for Chinese famous and high-quality teas, introducing 64 varieties of tea seedlings. This germplasm resource nursery is like a tea gene bank, gathering many rare tea tree varieties. Here, tea tree varieties are carefully cared for and cultivated, providing a solid foundation for the quality stability and variety optimization of WATA Tea. Through the research and cultivation of these varieties, WATA Tea can continuously introduce new products, develop more high-quality tea products, and meet market demand.
Looking to the Future: Seizing Opportunities to Write a New Chapter
Looking to the future, the global tea market has a bright prospect, providing a broad development space for the export of Chinese tea. According to relevant forecasts, the global tea market size is expected to reach 266.7 billion US dollars in 2025. This huge market size contains unlimited business opportunities. In this booming market, niche areas such as functional tea beverages and organic tea are showing a significant growth momentum. With the continuous improvement of consumers' health awareness, the demand for tea products with specific functions is increasing. Functional tea beverages, with their unique effects such as aiding sleep, relaxing, weight loss, and enhancing immunity, have been favored by more and more consumers; organic tea, with its characteristics of being green, natural, and free of pesticide residues, meets consumers' pursuit of a healthy lifestyle, and its market share is constantly expanding.
WATA Tea has keenly captured these market trends and formulated a clear and definite development strategy. It will continue to make efforts in quality control, product innovation, and market expansion, striving to occupy a more important position in the global tea market and drive the export of Chinese tea to a new height.
In terms of quality control, WATA Tea will further strengthen the refined management of the entire industrial chain of tea planting, harvesting, and processing. In the planting phase, it will continue to increase investment in IoT monitoring equipment, constantly optimize planting techniques and management models, ensure the stability and consistency of the tea tree growth environment, and guarantee the quality of tea from the source. In the harvesting process, it will strictly control the harvesting standards, accurately grasp the harvesting time and methods according to the requirements of different tea categories, and ensure that the picked fresh tea leaves are of high quality. In the processing phase, it will continuously introduce advanced production equipment and technology, constantly optimize the production process, strengthen quality control in every process, and ensure that the product quality is consistent. WATA Tea will also strengthen cooperation with scientific research institutions, carry out research projects related to tea quality improvement, and constantly explore new technologies and methods to provide more solid technical support for quality control.
In terms of product innovation, WATA Tea will closely focus on the consumption trends of youthfulness, healthiness, and personalization, and constantly optimize its product matrix. Targeting the characteristics of young consumers who pursue personalization and a strong sense of experience, it will increase investment in the R&D of floral and herbal tea, innovative tea beverages, and other products, and launch more products that meet the tastes and consumption habits of young people. For example, it will develop mixed tea beverages that integrate a variety of fruits and teas, or creatively blend tea with coffee, cocktails, and other beverages to create unique cross-border drinks. Focusing on consumers' attention to health, it will increase investment in the R&D of functional tea beverages and organic tea, deeply explore the health benefits of tea, and develop tea products with specific functions, such as green tea rich in antioxidants and black tea with lipid-lowering effects. WATA Tea will also pay attention to the innovation of product packaging, adopting fashionable and environmentally friendly packaging designs to attract consumers' attention and increase the added value of products.
In terms of market expansion, WATA Tea will continue to deepen the market strategy of "stabilizing traditional markets and expanding emerging markets" and further optimize the market layout. On the basis of consolidating the existing traditional markets and emerging markets, it will actively seek new market opportunities and expand the overseas market territory. It will strengthen cooperation with well-known international brands, and through joint promotion, brand authorization, and other methods, leverage the other party's brand influence and sales channels to enhance WATA Tea's reputation and market share in the international market. WATA Tea will also increase investment in cross-border e-commerce platforms, optimize online sales channels, and improve consumers' shopping experience. It will use technical means such as big data analysis to gain an in-depth understanding of the needs and preferences of consumers in different markets, accurately push product information, and improve marketing effectiveness. It will strengthen the construction of offline experience centers, provide consumers with better services and experiences, and enhance brand stickiness.
Although there may be many challenges on the road of development in the future, such as the ever-changing overseas trade barriers and the breakthrough of brand recognition bottlenecks, WATA Tea is confident in overcoming difficulties and achieving sustained and steady development in the global tea market with its outstanding quality, strong innovation capabilities, and active market expansion strategies. WATA Tea will take its own development as a guide to drive more high-quality Chinese tea products to go global, allowing the fragrance of Oriental tea to spread to every corner of the world and writing a new brilliant chapter for the high-quality development of Chinese tea export.
Black Tea
EN
